About Fry & Clog
We're an Australian appointment setting service. No fluff. No marketing speak. Just experienced callers who book meetings for sales teams.
What We Actually Do
We make phone calls. That's it. But we're really good at it.
Fry & Clog is an outsourced appointment setting service for Australian businesses.
We're not a call centre and we're not a marketing agency.
We specialise in sales conversations — the early part of the sales process most companies don't have time to do properly.
Our job is simple: Make sure your salespeople spend their time talking to people who are expecting the call.
Experience That Counts
Our team has supported or worked with sales teams connected to organisations across media, advertising, and B2B services.
We've supported sales teams connected to well-known Australian organisations including:
Note: These are examples of the types of sales teams we've supported. We're not claiming employment or official partnerships with these organisations.
How We Work
We're Not Robots
Our callers are experienced people who understand sales. They can handle objections, read the room, and qualify prospects properly. We're not reading from a script like a call centre.
Quality Over Volume
We're not trying to book 100 meetings a week. We're trying to book meetings with people who are actually worth your time. We qualify prospects before booking them.
We're an Extension of Your Team
We work the way you work. You tell us your process, your qualifying criteria, and how you want prospects positioned. We follow it. You stay in control.
Flexible and Scalable
Book days when you need us. If business is good and you need more meetings, we scale up. If it's quiet, scale back. Simple.
Why We Do This
Because most sales teams hate cold calling, but they need the meetings.
Good salespeople are closers. They're relationship builders. They're problem solvers. But they're not cold callers.
When you force your best people to spend hours chasing leads, you're wasting their talent. And when they're too busy closing deals to prospect, your pipeline dries up.
We solve that problem. We handle the calling so your team can focus on selling. That's what we're here for.